- Know your brand, Know your customer. Have an in depth understanding of your customer to better solve their problems.
- Build trust with reliable communication. Always respond promptly and make your contact info easy to find.
- Pay attention to key touch points. How do your customers prefer to contact you? Cater to them!
- Give customer an easy way to provide feedback. Let them know you care and encourage their honest feedback by asking for it.
- Outsource processes outside your core competencies. Teledirect provides 24/7 customer service that increases satisfaction and rives conversions.

Smitha serves as the CEO and CFO of TeleDirect, a premier 24/7/365 call center recognized among the Top 5 Call Centers by Forbes.com. A licensed CPA since 2007 through the California Board of Accountancy, Smitha brings over 20 years of expertise in business and finance to her leadership role.
As a results-driven executive, Smitha has a proven track record of driving profitability, fostering growth, and enhancing operational efficiency. Her strategic vision has not only improved customer satisfaction but also elevated employee engagement, creating a culture of excellence at TeleDirect. Smitha’s deep expertise in financial analysis and planning empowers her to develop innovative solutions that align the needs of clients, employees, and stakeholders.
Passionate about building lasting relationships and delivering exceptional results, Smitha remains dedicated to leading TeleDirect in setting industry benchmarks for quality and service.







